Josh Dykgraaf
Photoshop gun for hire

Marvellous Machines for IMI Precision Engineering

A long campaign that I developed from 2016-2018 of some 15 illustrations, the series is based around turning the components that IMI makes into a series of flying creations that also demonstrate their “real-world” use.

The campaign was deployed across all kinds of media, from video ads to billboards - culminating in 5x5m model of one of the illustrations at Hannover MESSE, attended by some 200,000+ visitors.

Agency: Wyatt International

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The real world model and the TV spot that ran during the campaign - moving the illustrations from the series into 3D space.

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