Originally a style and personal choice, the glasses are an iconic part of Moe’s identity, it made sense to use them as a memory trigger every time somene interacts with him.
Note the logomark being deployed on every piece of conference collateral in the shot.
Positioned large on the side of the speaker hall
Behind the podium so that it is in the frame of every camera shot of the speakers.
The mark is positioned prominently every time Moe is speaking on stage to tie in the connection.