Josh Dykgraaf
Photoshop gun for hire

Moe Levin Personal Brand

Moe Levin organises a series of successful Fintech conferences as well as being a good friend and long time client. A few years back he came to me with the problem that “nobody knew who he was”.

The solution was to take a key part of his visual identity - his iconic glasses - and tag it on everything, without text. Websites, banners, business cards, anything at all to do with the conferences.

Everyone who comes to his events knows who he is now.

This is possibly my most directly effective and successful project to date, serving as a great tool for helping Moe promote himself to secure top-tier sponsorships and speakers for his events.

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 Originally a style and personal choice, the glasses are an iconic part of Moe’s identity, it made sense to use them as a memory trigger every time somene interacts with him.

Originally a style and personal choice, the glasses are an iconic part of Moe’s identity, it made sense to use them as a memory trigger every time somene interacts with him.

 Note the logomark being deployed on every piece of conference collateral in the shot.

Note the logomark being deployed on every piece of conference collateral in the shot.

 Positioned large on the side of the speaker hall

Positioned large on the side of the speaker hall

 Behind the podium so that it is in the frame of every camera shot of the speakers.

Behind the podium so that it is in the frame of every camera shot of the speakers.

 The mark is positioned prominently every time Moe is speaking on stage to tie in the connection.

The mark is positioned prominently every time Moe is speaking on stage to tie in the connection.