Zen Protocol is a financial system currently being developed in Israel. A brand was developed that gave the impression of a complicated and futuristic system, without actually being complicated itself.
I was involved from an early stage with Zen, building the look, pitched decks and communication materials.
Zen went on to raise over 50 million in funding.
Construction and concept of the logo. This later became supporting hero art.
Pitching the project at BTC Miami
A still from a video animation (can be seen on the Zen Protocol homepage)